Google Free Internet Project Loon
In South Pacific, North America and Europe, countries like Australia, Canada, France, Germany, Japan, the US, and the UK have their vast majority of the population already connected to the Internet. Nowadays, the number of users is not increasing anymore as fast as it used to in the first years of the Internet. And if the advertising revenue will continue to rise, their progress tends to slow down. To continue to grow, now the big names of the Net must now look up elsewhere in other parts of the world that are less connected like India, Brazil and other emerging markets. These countries represent a huge tank of new markets, seen now as the big opportunities for long-term growth. In the rest of the world, the potential of emerging markets represents several billion people who are still waiting to be connected to the Internet. Many insights show that for the incoming years, the number of Internet users will increase accordingly to reach up to the double of the current users targeted by advertisers.
Watch the video to understand how loon connects and how this Google technology deployment translates on the field.
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